Silence Would be Golden

We thought long and hard about publishing this podcast.  With no guest in the mix, we were torn between 45 minutes of absolute silence (“dead air,” as they say in the business) and the same of pointless chatter between Mark and Dave.  (We tried to drag Mic into the fray, but he said he’d be busy cleaning the rotary dialer on his cell phone). 

We consulted the oracle to see which would best help our flagging stats in iTunes.  According to Google, a wholly silent podcast will hurt the publisher’s ratings.  That settled the matter, or so we thought.  

Seconds after initial results of our query popped up, a mysterious message appeared on the screen.  Letter by letter, as if Sundar Pichai himself were typing it in real time, we learned that in the case of “Failure - the Podcast,” the ratings were likely to improve with silence.   No surprise there.

In the end, our  poor judgement prevailed.  (That, and the fact that we simply had nothing else in the can).  Hence, you’re stuck with drivel.  Forty-five minutes of it.  Mark in Hawaii.  Dave in Boston.  Mic … well, who ever knows where he is…  

We wish you the best of luck getting through this one.