Mass Challenge
Bras. Women’s bras.
If you don’t want to hear about them, today’s podcast is not for you. And, just to warn you, the discussion get’s a bit more explicit than that.
Though at least half the population (men: that’s us!) is blissfully ignorant of it, the women’s bra market is not well served. It’s as if Adam Smith conspired with the laws of physics to deprive one woman in ten of the day-to-day comfort she deserves.
Our guest hopes to prove Adam Smith wrong, while coaxing the laws of physics into doing women justice. Athena Kasvikis, founder of Dreamweaver Intimates, is a business school graduate with credentials from one of the most highly respected brands in the world.
Fans of that certain genre will know that when the comic book hero The Green Arrow utters the words “you have failed this city,“ a bad guy is about to be disrupted. Athena is readying to say something of the same sort to major players in the women’s bra market as she disrupts their $1 billion industry segment.
Join the team from Failure - the Podcast as they fumble through a discussion of women’s bra’s with Athena. (Ok, actually, just Mic, Mark and Dave fumbled — Susan carried on per usual, though, with a smirk).
P.S.,
Bras. The Green Arrow. $1 billion. How many more levers do we have to pull for some good SEO?
