No, it's not the ice cream. It's the podcast. This one, and you can be sure it's in bad taste. But, hey, don't be too disappointed. Before reality sunk in, we did offer you the briefest glimmer of hope. That's more than a certain congressperson from Georgia has done for you.

What is today's podcast, other than the usual meaningless banter? There is that, of course. But, there is more, too. Coffee. Yep, you guessed it, and what a genius you are! The coffee business, to be more precise. And, because we failed, yet again, in finding a guest who didn't, it's about a coffee business that's prospering. Go figure.

How much do you know about coffee — we mean really know? The Team from Failure - The Podcast has been imbibing for nearly 100 years, collectively. (Get your mind out of the gutter. We mean coffee.) And, that's only two of us. Add, Mic and ... well, you'd need to go to scientific notation. So, we thought we knew a thing or two about coffee. Just like many of you think you know a thing or two about wine, beer, or you name it. But, how much do you really know, other than where to buy them and what salesperson has you wrapped around his/her finger?

So we brought in a coffee pro. We would say he was a pro from Dover, but unless you saw M*A*S*H, the movie (starring Elliot Gould and Donald Sutherland), you really wouldn't get it. But we did bring in a pro. He was the seventh hire at one of the region's largest full-service coffee distributors. And what a success story he was. He rose from janitor to CEO in a matter of years. Many of them. And, in reality, he didn't quite come in as a janitor nor did he exit as a CEO, but you get the point.

Anyway, you want to learn about coffee? Listen to this podcast. Erik Modahl, coffee curator and founder of BeanTrust Coffeebar, has something to say, even if it means talking over the knuckleheads that are Failure — the Podcast.