Nancy Pelosi, the antagonist of many a story emerging from the White House, said it just the other day: Testing. Testing. Testing. And speaking in three’s, who hasn’t heard from their realtor that cliche of pricing: Location. Location. Location.

It’s not enough to use an exclamation point anymore. That’s so … well, nineteenth century. And, though you wouldn’t know it by the pedantic response to the long-expected pandemic, it’s almost 2020. (OK, it is 2020. But, we’re not counting it that way, until the stock market climbs back from the twenty-tens.)

“Timing. Timing. Timing. …. ?” Yep. You read well. It got the team from Failure - the Podcast thinking about the seafood wholesaler/restaurant supplier who opened his new business three days before the lockdown. By any standard, this was a no-brainer. People like fish, but don’t like to prep, cook and clean. Restaurants are good at that. The product’s known: no need to create a market, like, say, Henry Ford did with the Model T in the early 1900’s. The infrastructure is in place. Unemployment is down and wages are up. Good price, quality and service should clinch it. Like our co-host Mic might say, “opening a seafood supply shop in the 2020’s, what could possibly go wrong?”

Well, we think you can guess where we are going with this one…. As with many businesses, the fundamentals of seafood supply remain solid. It’s just a question of weathering the storm — whether that means waiting for a decree from the white lab coat crowd or those that eschew them in the White House.

Join the team from Failure - the Podcast in a discussion with Garrett Weinstein, of TravelEZ. The Boston-based startup is hoping to define a market that the novel coronavirus just rendered an oxymoron: worldwide travel for the elderly. If the fundamentals are good, hopefully for Garrett, it’s now just a question of timing.